The new Apple TV UI for Hulu is embarrassingly bad - I literally do not understand how a company with the resources of Hulu could put out something so terrible. All of the UX issues with it are also so obvious that anybody outside the company that tested it would have told them within 30 minutes of trying it out, so either Hulu didnt bother with any kind of usability testing or, more likely, they ignored that feedback and stuck with their plan because they only care about how pretty it looks and they think they know best. The designers of this app need to be fired, and the mangers who allowed form to be put so far ahead of function need to be fired too. Then hire somebody who actually understands that Hulus purpose is to enable me to easily find and watch content, NOT make pretty screenshots for the App Store.